A traditional business plan essentially has the following:
An executive summary-It is an overview of your business plan explicating the main content of it. It describes your company by providing its brief history , mission, vision , products or services to be offered .
Company description-This section outlines the specifications of the company you intend to found. It states the company structures you wish to incoRproate i.e. corporation, sole proprietorship, LLC etc. State the set goals and how you aim to attain them.
Product and service description-You explain which products or services you will offer, your company’s competitive and comparative advantages, and your pricing strategy.
Mention your major competitors, and how your product or service is distinguishable .
Industry Analysis-Describe the industry and its likely trends-in this case nutrition. Highlight the key competitors and their strengths and weaknesses, the demographics of the target population and the various distribution channels including sales. Have a SWOT analysis that the industry experiences and address consumer preferences. Include the industry statistics to back up your analysis and projections.
Market Analysis-Analyze your target market by citing its demographics, purchasing patterns, needs etc. Examine the current trends and compare them with previous ones to understand how political, economical and technological factors influence your target market. Identify the different market segments to better identify the needs of your target market. Determine the strengths and weaknesses of your key competitors and conduct a SWOT analysis on the market. Provide a description on what you presume to be the unique selling proposition (USP) of your company.
Sales and marketing strategy-Indicates your company’s plans to produce sales and growth. The marketing and advertisement channels to be used. The target market should be specified including its demographics and purchasing behaviours. You should also mention your projected sales in the coming years -about 3-5 years and perhaps your sales team’ s roles and responsibilities. Moreover, include the pricing strategy of your products or services and if you intend to offer any discounts or promotions.
Management team: Here, you mention the main officials in the management team as well as their competence, skillfulness, and experience. Include a brief account of your company’s human resource policies, the ownership structure and percentage designated to major shareholders. You should mention the board of directors, other consultants and service providers. The management section should aim to indicate that your company contains a proper management system that will promote the achievement of goals and objectives effectively.
Finacial Estimates- This section states the business’ financial projections including its prospective revenue, expenditure, and profitability.
An operations plan entails the specifics on how the business will operate and how the products and services will be generated with efficiency. Basically, it comprises a comprehensive description of your company’s production processes and quality control standards. This section highlights the supply management system where you describe how you’ll obtain your raw materials. In the logistics section , you mainly address how your products will get to their selling point from their production point. You will mention the recruiting process of staff and the trainings they will receive in addition to the licences and certification requirements they should meet.You may also need to outline the maintenance schedule for company’s facilities and repair for the various equipment, safety protocols and contigency plans for your company.
The following should be included when you’re designing your nutrition business. You should sub-divide your business plan into the various sections and describe each one in detail to allow potential investors to grasp what your business is about.